We worked with a multi site European gym business to run a new member acquisition campaign using social media, in-app lead generation, landing pages, marketing automation and conversion tools.
We utilised a series of Behavioural Selling strategies to create initial leads within Facebook’s lead generation platform and then drove engaged leads through to a series of designated landing pages. During the three-month campaign we generated over 44,000 new enquiries and converted more than 1 out every 3 into a new customer.
THE CORE METRICS
44,121 enquiries
15,214 membership sales
$3.1M in contracted revenue
Cost per acquisition: $2.16
ROI: 103:1
