Sales is a two-step not a tango

Sales is a two-step not a tango

RULE 1 Selling a gym membership is a two-step process. Asking questions and listening to what they perceive their problems to be. Showing yourself as the solution to those problems – whilst creating immense value in the gap between problem and solution. The...
Post Acceleratr session

Post Acceleratr session

Hi guys Adrian Marks, Accelerator Consulting. We have just another day of intensives with our Accelerator One clients and I just wanted to do a quick video because what’s really come out of this more than anything is a regular thing we come across is the whole idea of...
How value-based pricing can fix your broken gym business

How value-based pricing can fix your broken gym business

It may have a ‘papering over the cracks’ feel but it’s astounding the difference it can make to your revenue and lifestyle. I regularly talk about the ‘inverse pricing issue’. Simply put the biggest obstacle to charging more within your business, is always yourself....
Write copy like this…

Write copy like this…

If you’re trying to write an offer and it’s not coming together Like you can’t find the right headline … Or you can’t find the right hook … Or you can’t find the right angle … THEN TRY THIS: Firstly, keep the copy simple – it it’s an information...
Post Acceleratr session

Clarity and Focus

Hi guys, Adrian Marks, Accelerator Consulting. I hope you are well. It’s a beautiful sunny evening now here in the UK. We have just finished an Accelerator One intensive for a new batch of clients or students that are coming into our programmes and it’s after days...